Small Business Website Mistakes That Will Sink Your Site [Infographic]

small business website mistakes

When it comes to keeping your business afloat, there are certain small business website mistakes you want to avoid. First of all, having a website is the wind in your business sails. It helps to steer visitors to you, learn more about you, and contact you when needed. By keeping the following small business website mistakes in mind, you’ll be charting a course …

What Is Inbound Marketing Web Design & Why Your Business Needs It [Infographic]

what is inbound marketing web design

What is inbound marketing web design? It sounds like it could be a little complicated to those not familiar with the process, but it’s an important factor in your online business strategy–strategy being the operative word. Having a solid plan for your website–including what content will go where–requires clearly defining goals on what you want to accomplish and when. By …

Website Value: Why Your Website Is Your BEST Employee (Infographic)

Your Website Value: Is It Your BEST Employee? Website value for your business is through the roof when compared to traditional marketing approaches, as long as you’re following the all the rules. Break out the Employee of the Month plaque! It’s time to award your website with having the company’s best interests in mind month after month. Of course, like …

27 Ways to Lose Money On Your Website

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Bad websites are everywhere, and many small business don’t have one at all. There are a number of reasons for this, but price isn’t one of them. Effective solutions for all budget sizes are available. There’s no reason larger budgets need to be wasted or that small businesses need to pay unthinkable amounts to have an effective and attractive site. …

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Digital Marketing: 7 Rules to Make Your Images Absolutely Rock

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How do you want your company to be viewed online? Your image is everything–so be sure the images you use in any digital marketing campaign represent your company in the right way. Photos are one of the first elements people will see on your website, social media, Pay-Per-Click Ads, or blog. The images should catch the eye and entice the …

Why Your Website Maintenance Should Be Left to the Pros

website maintenance

Your website is critical to your business, but who will maintain it? Website maintenance is a must and putting it off can have severe consequences. Think about if you left your lawn uncut or your car never goes in for service, what would you expect to happen? If you want your site to look great and continue to perform for …

12 Valuable Tips To Improve Your Content Marketing

content marketing

Content marketing is huge. You want to get in on the action, but are unsure of where to begin, or want to optimize your process. If this sounds familiar, keep reading. The return from your content marketing efforts can be great. You can increase reach, grow your email lists, establish your brand as an authority, use it to drive sales, …

How to Put it All Together with a Marketing Dashboard

marketing dashboard

If you’re finding that keeping track of all your marketing metrics and analytics is difficult and time consuming, this post is for you. Digital marketing is an incredibly effective way to drive engagement, increase reach, provide social proof, and ultimately increase sales. But, your efforts need to be tracked, measured, refined, and tested constantly. For this reason, many businesses believe …

29 Powerful Marketing Tools You Need To Be Using Now

marketing tools

If you have a business, you know there are marketing tools available to help you reach more customers and stay organized. As the number of these types of tools grow, so does the opportunities to save time and money on your marketing strategy all while becoming more effective even with less effort. If the sheer number of marketing tools out …

Content Creation: Creating Content People Will Love

content creation

In the land of business, content is king and content creation is critical. Its royal duties include improving search engine optimization (SEO), driving traffic to your website, increasing brand awareness, and creating connections. With the right content, you can establish yourself as an authority in your field–becoming the king of your own castle. It’s easy enough to share content with …

Need Visitors? Here’s How to Drive Traffic to Your Website

drive traffic to your website

If your business was a highway, what would the traffic report look like? Think of it on a scale from deserted desert road to rush hour gridlock. Ideally, you would want to see a steady flow of visitors cruising along the World Wide Web, all headed to your exit. There are a few major mile markers to hit in order …

Top 8 Questions that Define Your Target Audience

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Knowing your target audience makes all the difference in your marketing strategy. If you don’t have your target audience defined specifically, you’re expending tons of effort and resources but not really getting anywhere. Plus, high levels of competition makes it even more important to focus your efforts on the right people. There are two main approaches to marketing: undifferentiated (the …

How to Harness the Power of Copywriting for Your Business

copywriting

Copy, copy everywhere, but if there’s not a word worth reading, what’s the point? For your business to succeed, you need to convey a certain message to your customers, and great copywriting is one of the most effective ways of doing so. Words are powerful. They can motivate, inspire, drive people to action, create a connection, set a tone, and …

Twitter for Business: How To Do It Right

twitter for business

Want to get people chirping about your company? Get in a twitter–a Twitter for business. Get all excited about tweets, hashtags, followers, and 140 characters-worth of what you can offer the world. This social media platform can help give your business the wings it needs to fly in the ever-changing digital sky. Without followers on Twitter, you’re basically tweeting to …

9 Ways to Make Your Restaurant Website Delicious

restaurant website

The special of the day is improving your restaurant website! Here’s a tip: before you start thinking about taking orders and serving courses, think about how people are finding your food. If you don’t have a web presence, or it hasn’t been updated lately, now’s the time to take it off the back-burner and serve up something spectacular! Visuals are …

Visual Marketing #Infographic #Smallbiz

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Visual Marketing Stats to Know The importance of visual marketing cannot be underestimated! Over the past year changes across every major social network including Facebook, Twitter, Instagram, Pinterest and LinkedIn are showing this fact. Yet many businesses aren't using visuals as much as they could. In the infographic below, are key stats that every small business should know so they ...

8 Ways Businesses Can Harness the Power of Facebook

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Many people don’t know how to properly use Facebook for their business—yet it’s a free and incredibly powerful tool. After completing these steps, you’ll have an influential advertising resource added to your business’s marketing strategy. First, you need to create a Facebook page for your business. This is a relatively simple process, but you need to have a personal Facebook ...