PUTTING THE PIECES TOGETHER
Combining Search Engine Optimization (SEO) with Social Media Marketing (SMM) and Email Marketing creates a powerful strategy for attracting an audience and converting them into loyal customers. The end-goal of any marketing venture is to generate a return on investment. SEO, SMM, and email are capable of generating attractive returns by bringing people who are interested in your products to your site and allowing you to engage with them.
Benefits of SEO, Email Marketing, and Social Media
SEO, social media, and Email Marketing are the most effective online marketing strategies. SEO and social media make it easy for people to find and engage with you while email marketing lets you stay in contact and continue to provide value.
A few of the many benefits include:
- People who visit from search engines or social media sites are already interested in you and what you’re selling so they’re more likely to purchase
- Increase traffic to your site and allow social media followers to act as referral agents
- Build your brand by ranking higher and gaining invaluable customer reviews
- Nurture leads and stay at top-of-mind-awareness
You don’t just want random people to visit your site, you want people interested in your business. Targeting the right people through specific keywords generates high-quality traffic that already wants your product.
Driving traffic to your site through search engines and 3rd party sites builds brand awareness and increases your SEO. Creating links to your site on social media sites, review sites and search engines brings the right people to your site with a higher probability of converting to customers.
Interacting with your customers whenever you want is priceless. Through social media and 3rd party sites such as review sites, you can influence how people perceive and discuss your business.