27 UX Guidelines and Rules for Winning Digital Experiences

ux guidelines and rules
About the Author

Andrew Farquer

Andrew Farquer is the founder of Liberty Digital, LLC where he uses his training and experience in anthropology, design, and marketing to grow brands online. Born and raised outside Philadelphia, he enjoys technology, culture, history, and traveling. Connect with him on Twitter or LinkedIn.

User experience—or UX, as the cool kids call it—can make or break a digital platform. If the user can’t use your website, app, or interface properly and find what they’re looking for, they will move on to another company that delivers. That’s why there are certain UX guidelines and rules one can follow to ensure the user has the best experience and the business benefits too.

Here you’ll find a comprehensive list of 27 UX guidelines and rules compiled from across the web, including Peter Morville’s 7 factors that influence UX—all assembled in an easily digestible infographic. These rules are meant to guide you to create valuable digital experiences to any and all users, thus establishing your business in the digital marketplace.

What Makes a User Experience Worthwhile?

Unless you plan on filling your afternoon with cat videos, no one wants to waste time finding information on the internet. Creating a valuable user experience will help boost your business, but it means providing meaningful content. How do you do that? Peter Morville and usability.gov point out that the information presented must be:

  • Useful
  • Desirable
  • Accessible
  • Credible
  • Findable
  • Usable

Comb over you content and ask yourself if you’ve included all of these factors, then think about how you can make it a better experience.

UX Guidelines and Rules

Some rules are made to be broken, but UX guidelines and rules were made to strengthen businesses. This criteria comes from the disciplines of Information Architecture, User Research, Visual Design, Content Strategy, User Interface Design, Accessibility, and Business Strategy, among others.

Who said you can’t have a great business and user experience too? Combine your business goals and website design with UX in mind. See this article on marrying business goals to effective website design for more ideas.

You don’t have to start from scratch. Follow proven strategies and create your own solid plan of action. Define your goals, the strategies you’ll use, and what success looks like to you and follow that path. Use these UX guidelines and rules as a roadmap and you’re well on your way to creating better experiences for your business and users.

Please include attribution to AndrewFarquer.com with this graphic.

27 ux guidelines and rules infographic

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